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RED ROCK AUTO
PROJECT TYPE
Rebrand Concept
DATE
July 2025
Rebranding project for Red Rock Auto Group in Grand Junction, Colorado. They are wanting to start fresh and stand out beginning with their GMC and Honda Locations. I based my concept on the unique location of Grand Junction and distinct rock formations found in the area. I wanted to showcase the return to their roots and letting the cars shine by using simple outlined shapes of the landscape and having them interact with the background and the vehicles.
Pitched to client July 2025.












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